WHO WE ARE
If you are new to our little website, allow us to introduce ourselves: We are a ski, snowboard and bike shop located in Winnipeg, Manitoba, Canada. Our story is one rich in history and colorful in it's tradition. Our dear beloved founder Gord Reid started all of this some 40-plus years ago and we're just doing everything we possibly can to live up to his legacy in:

Promoting the sports that we love to do.

Educating our customer in what she or he needs in order to fulfill their goals, dreams or aspirations as they relate to what we do.

Selling only what you sincerely believe in (Staying away from the crap) and recommending it only if your customer really needs it.

Promoting true value and real RELATIONSHIPS with our customers

Being involved in the sports we do and being outspoken about issues that we care deeply about in our sport.

If you're a discount shopper looking for blow-out cheap merchandise at prices that prohibit stuff like proper service, demos, great knowledgeable & caring staff and things like staying in business, may we recommend you go back to your search engine and try another link. We try hard to not be perceived as elitist and more expensive than the next guy... BUT... It's tough not to labeled as such when you make it policy not to sell someone the wrong thing... Or when you make a conscious effort not to sell inferior product just to make a quick buck... We'd rather NOT sell you something than sell you the wrong thing... And while we will gladly credit, refund or exchange an unsatisfactory product... We'd rather not. So we try hard, very hard to do it right the first time. We go to extremes to buy the right stuff to then humbly offer it to you.